In September last year I attended my first-ever Gartner’s Supply Chain Executive Conference in London – something that had long been on my wish list, and I finally managed to make it happen. The conference brings together the crème de la crème of the international supply chain community for two days to participate in a truly top-class programme. And Gartner’s approach is very clever. The companies in the European Supply Chain Top 25 (the likes of Unilever and McDonalds) not only have an excellent product and an excellent supply chain, but also and above all excellent marketing – just like Gartner itself.
Read our next blog: Why should you use demand sensing and demand shaping technics?