Ontex, a leading international personal hygiene group headquartered in Belgium, has grown significantly in recent years, with offices and manufacturing plants in Europe, North and East Africa, Australia, the Middle East and the Americas. To balance their global supply chain in the new – more volatile – normal, Ontex is planning to increase their service, while controlling cash and cost.
During the past two years, Ontex had to deal with the same supply chain challenges troubling the entire FMCG market. In response, the company focused on setting several strategic priorities to restore its profitable growth: